What Is SEO?
SEO stands for Search Engine Optimisation.
And it is about getting found.
It is the process of improving your site’s ranking through the help of search engines by driving traffic to your site and subsequently improving the visibility of your site on the ‘organic’ (“natural/”free”/”editorial”) search engine result pages (SERPs). SEO increases the volume and quality of traffic via integration of search engine friendly elements into your site.
To put it simply, it refers to the techniques used in maximizing your website’s ‘organic’ visits and sales from search engines such as Google, Yahoo, Bing and etc. Techniques here include designs, backlinks, keywords, contents, marketing strategies and etc. In this digital age, the fastest and easiest way to get information is through search engines.
Theoretically speaking, the higher your site ranks in the search results, the more visitors your site will receive. Potential customers who are searching for your brand, products, or services via search engines will be more likely to explore your link if it is on the first page of the search results.
Mainly because the search results on the first page hold the most relevance to what your potential customers are looking for and this also allows them to obtain the information they are looking for easily. And this is the objective of SEO ¬– to optimise your site so that its search rankings will improve and subsequently drives more qualified traffic to your website. It does not matter if your business is a large company or a startup, SEO can level the playing field for your business competitively.
Both on-page and off-page optimisation are essential in attaining top ranking in search results. In SEO, on-page optimisation covers factors that can be done on the pages of the website itself whereas off-page optimisation covers activity that takes place elsewhere such as link popularity and page rank. On-page optimisation, which includes actual HTML code, meta tags, keyword placement and keyword density are controlled by you, as opposed to off-page optimisation.
When done properly, SEO has the ability to make your business stand out permanently among millions of other websites out there. As long as you have solid SEO practices in place, you can expect a steady stream of traffic coming to your site even when you are sleeping!
Now that you know what an SEO is and why you should care, what are you waiting for? Build your SEO campaign with Prima Media today!